© DIVERTbrands LLC, 2019.

ABOUT US

 WE ARE DIVERTBRANDS 

At DIVERTbrands, we know that Action Sports teach incredible life lessons like creativity, motivation and resilience. We believe that action sports and the surrounding creative lifestyles have the power to inspire and divert youths attention away from negative influences. In turn,  these sports and lifestyles positively impact individuals and communities.

 

Our mission is to make the Action Sports Lifestyle more accessible to everyone, especially at-risk and underserved youth.

 WE SEE A MASSIVE OPPORTUNITY IN ACTION SPORTS 

Even before being inducted into the Olympics, Action Sports, like skateboarding, snowboarding, and surfing, already enjoy massive attention and mainstream appeal as shown by media viewership, event attendance, and consumption of lifestyle products.

14M

 X-GAMES VIEWERSHIP 

In 2017, the X Games were viewed by over 14MM people in the US and televised to 504MM households in 210 countries worldwide. Viewership has increased +10% YoY for the past 3 years.

(source 1, source 2)

$3.9B

 VANS SALES REVENUE 

Vans, the top brand in Vanity Fair’s portfolio and a popular Action Sports brand, grossed over $3.9 billion in sales in 2018, an 15% increase from the previous year. 

(source)

119K

 X-GAMES ATTENDEES 

In 2018, over 119,000 people attended the Summer X-Games in Minneapolis, MN which is up 8% from the previous year.

(source 1)

+300

 GLOBAL EVENTS 

There are over 300 global Action Sports events each year which generate over $100MM in media investment.

(source)

 IF WE CAN OVERCOME THE BARRIERS TO ENTRY... 

Because of the numerous barriers to participation in Action Sports, only 1% of kids in the United States are able to surf, only 4% are able to snowboard, and only 9% are able to skateboard. (source)

 EXTREMELY EXPENSIVE 

Currently, it costs over $4,800 for someone to snowboard 10 times, not including travel. That’s nearly 10% of National Median Income

per Household. Surfing costs over $3,400.

 GEOGRAPHICALLY RESTICTIVE

If you live in Chicago you will spend over 24 hours traveling per year to snowboard just 10 times. Currently, it is illegal to surf in Lake Michigan and there are no local alternatives.

 MINIMAL FACILITIES

In Chicago, there are 992 locations where you can participate in traditional sports (football,

baseball, basketball), compared to only 21 Action Sports locations (surfing, skateboarding, snowboarding).

 LACKING ORGANIZATIONS 

In Chicago, there are 1,283 organizations that support traditional sports (football, baseball, basketball), compared to the only 25 Action Sports organizations (surfing, skateboarding, snowboarding).

 ... WE CAN UNLOCK A MASSIVE UNDERSERVED MARKET 

There is a huge gap between the amount of people who are interested in Action Sports and who can participate which represents a massive untapped market. Currently, there are over 52,000,000 potential new Action Sports participants in the US alone which only stands to grow after the 2020 Olympics.

66M

 ACTION SPORTS INTEREST 

Using Facebook's Analytic Insights, we found that there are over 64 million people between the ages of 6-45 who are interested in Action Sports like skateboarding, surfing and snowboarding. 

14M

 ACTION SPORTS PARTICIPANTS 

Using LA84s Youth Sports Study and Active Market Group's Action Sports Market Study, we found that there are only 14 million people between the ages of 6-45 who are able to participate in Action Sports.

52M

 UNTAPPED MARKET 

If we can make Action Sports more accessible, there are 52 million potential new participations that we can serve and capitalize on.

 IT IS TIME TO ACT ON ACTION SPORTS 

It is clear that Action Sports in the US and abroad are about to experience a major increase in interest and desire to participate yet remain severely underserved. DIVERT is positioned to capitalize on these market tailwinds by providing the convenient experiences and organized programming.

 GLOBAL ADOPTION, LOCAL SCARCITY 

 NEW TECH ENABLES ACCESS 

 SURPLUS OF PRIME REAL ESTATE 

 WANT TO CAPITALIZE ON ACTION SPORTS WITH US? 

We're alway looking for advocates and partners in our mission to make Action Sports more accessible to all.

If you want to get involved or have an idea you need help developing, just get in touch!