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The DIVERT Story - Part 2 - Action Sports is about to GO BIG!

There is a perfect storm brewing, and it has been for a couple of years. It is the storm that the Action Sports industry has been waiting for. It is directly at the center point of the three major dilemma’s that have always faced Action Sports: Acceptance, Accessibility & Affordability.


CONVERGING FORCE #1: ACTION SPORTS HAS BEEN ACCEPTED INTO THE MAINSTREAM


Action Sports are the chosen source of sports for the upcoming generations (millennials and younger). Traditional team sports reflect these ideals: Teamwork, Rule guided structure & uniform participation. These ideals directly reflect the ideals of the industrial revolution and the baby boomer generation and that is why traditional team sports are so popular with that generation.


As generations shift, so do their ideals. The Millennial and younger generation abide more to the ideals of individuality, creativity, and self expression. These ideals are at the core of Action Sports and that is why Millennials and Gen-Zer’s are tuning in and paying up to be a part of the Action Sports Lifestyle, and the numbers are there to back it:

  1. Viewership Source

  2. Product Source

  3. Attendance Source

… and the biggest indicator of their relevance in today’s world? The International Olympic Committee invested millions of dollars in research to determine which sports they should include to engage the younger generations. In case you haven’t heard, the IOC selected skateboarding, surfing, BMX, freestyle skiing and snowboarding.

While they can participate by buying the clothes, watching the content and attending the events, unfortunately monetary, geographic, and organizational barriers shut them out from actual participation.. This supply constrained market creates a massive opportunity.

CONTRIBUTE TO THE CAUSE:

CONVERGING FORCE #2: ACTION SPORTS TECH CREATES ACCESSIBILITY


Interest in these sports is great, but the truth is, for the most part in its current state it leaves out low to middle income families, people of color and women. That is totally unacceptable and not in line with the values of the Action Sports industry which tout acceptance, open-mindedness and diversity. The point to make clear is that there is no cultural barrier that exists to welcoming these parts of the population into the industry, but instead it is an issue of infrastructure.


On every school campus from grade school through college you have a football field, baseball diamond basketball court and more. Have you ever seen a skatepark? What about a ski hill? Could you imagine a wave machine on a school campus? (I know we can). The reality is that the infrastructure hasn’t been built to make these sports accessible to everyone. So as long as the barriers prevent participation, the industry will remain choked by its own limitations, ironic for an industry that loves to tout a no limits mindset.


Here’s where the second converging force comes in. The skaters, surfers and snowboarders from the 80’s and 90’s have now grown up and turned into engineers and entrepreneurs. As a result, they have developed new technologies that break down those barriers that once existed. These new technologies have made participation in these sports possible anywhere.


It seems like everywhere you look someone is installing a wave pool or wave machine and Snowflex has made the cold and mountains an optional part of the skiing/snowboarding experience. These technologies have transformed the face of Action Sports and we currently find ourselves at the inception of the impact they will have on the industry. DIVERT brings these technologies to large urban areas and to build the infrastructure necessary to right the social inequities and open these opportunities to all.

CONTRIBUTE TO THE CAUSE:

CONVERGING FORCE #3: SURPLUS OF AVAILABLE REAL ESTATE CREATES A UNIQUE DEVELOPMENT OPPORTUNITY


Have you been to your local mall lately? Uhhh ya we didn’t think so. Neither have most of your friends. Where do you go when you need to buy something? Amazon. As a result, brands like Sears, JCPenny, and Macy’s are closing department stores left and right, which has left malls feeling more like a desolate underground hangout than a welcoming family experience.


The owners of these malls are still well-capitalized and are searching high and low for the answer of how to bring people back to their properties. They are turning to location-based entertainment, specifically concepts that bring the sport and lifestyle offerings that the millennial generation and younger choose to consume, and are willing to pay for.

Let’s do a visual exercise. Let’s say you took Action Sports and the overwhelming interest from the younger generations Then you took the technologies that make them accessible anywhere and you designed an authentic and welcoming Action Sports experience. Then you put that experience at an available mall with a supportive landlord. Do you know what you might get? You can probably see where we are going with this, but at the end of the day, you get a really exciting opportunity to create a platform that corrects these social inequities and capitalizes on a market that is about to blow up.


IT SOUNDS GREAT, CAN I GET INVOLVED?


We know we have been sitting at home, sometimes stumped or overwhelmed by how to make a difference and combat the apparent social issues that have been brought forward throughout 2020. So we decided to provide a platform that could be built by the community, for the community. The DIVERTsessions Equity Crowdfund was born in order to give our community an opportunity to go beyond donating to a cause they care about, all the way to owning a part of a company that is on a mission to make a long term difference, financially and socially. If this sounds like a company that you would like to be a part of, have a say in how we do good in our community and be a part of the financial and social success we create together, you can find out more via the link below.

CONTRIBUTE TO THE CAUSE:

If you really love the cause, and are proud to support it, share our campaign page on your social channels! https://wefunder.com/divert.


WHAT ARE PEOPLE SAYING ABOUT DIVERT?

"DIVERT is packaging experiences in a new and compelling way like iFly and TopGolf but with more cultural and social impact.”

- Peter Ruppe, Former VP at Nike

“DIVERT is creating a great new experience”

- Joe Pine, Author “The Experience Economy”

"DIVERT has the potential, matching LBE franchises like TopGolf."

- Matt Palmer, Former SVP Marketing at Disney Channel

"Someone is going to build a massive business here and I think DIVERT has the best chance!"

- Ed Wilson, Anthos Capital

CONTRIBUTE TO THE CAUSE:

INTERESTED, BUT HAVE A QUESTION?


Don’t hesitate to reach out to our Founders directly:

Zach@DIVERTbrands.com

David@DIVERTbrands.com


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© DIVERTbrands LLC, 2020 | Los Angeles, CA | info@divertbrands.com

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